Shervin Yousefzadeh currently leads the strategy for the construction sector at GS1 UK, drawing on his strong experience as a previous Head of Digital Construction. His main goal is to build important relationships within the industry and promote the use of GS1 standards. His extensive experience in Building Information Modelling, coupled with significant contributions to transformative projects like the Transpennine Route Upgrade – West, continually shapes his approach. Now, Shervin is dedicated to showcasing the benefits of standardised practices in construction, aiming to make a lasting impact in the industry.